Alfred State College’s Communications Office has captured a bronze medal in the Higher Education Marketing (formerly Admissions Marketing Report) Report’s 26th annual national competition for its total recruitment package, which includes the ASC Viewbook, Applied Technology Viewbook, Road Piece, Campus Life, Financial Aid, and Athletics pieces. Additionally, the college’s Web site received a merit award.
The Higher Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,500 entries were received from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries.
Twenty-six years ago, this national competition began its efforts to recognize the field of admissions marketing and advertising. Today, the industry has matured into a sophisticated and competitive field, meeting the needs of knowledgeable prospects who are making their own educational decisions.
Awards and certificates were given to those entrants whose programs and materials display exceptional quality, creativity, and message effectiveness. Higher Education Marketing Report has been the nation’s leading marketing publication for higher education professionals for 26 years. The monthly publication is read each month by thousands of marketers at colleges and universities throughout the country.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.
Alfred State, a college of technology within the State University of New York (SUNY) system, offers outstanding educational opportunities in more than 70 dynamic majors and more than 56 online courses. Students can enroll in one of 19 bachelor degree programs, or they can choose an associate degree program from 52 other options. One significant trait that sets Alfred State apart from other colleges is its learning-by-doing philosophy and hands-on education. Classes are taught from the perspective of what employers expect on the job. Many of ASC’s faculty members have real-world experience, having worked in their respective industries. An ASC education isn’t only about theory; it’s about what works in your chosen field and what will work for you. Of course, the College’s technology-rich programs also teach students the critical thinking skills that will help them succeed, not only in their careers, but also in their lives. Alfred State is located in the beautiful Southern Tier of New York State, surrounded by lakes, ponds, wetlands, and state parks. It is 15 miles north of the Pennsylvania border, 70 miles south of Rochester, and 90 miles southeast of Buffalo.