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Alfred State launches new bachelor’s degree (BBA) in Marketing

“The Marketing BBA is a culmination of key topics and digital skills preparing students for today’s new marketing environments. The advantage of them learning digital design, content writing, and business marketing emulates how marketing and advertising firms actually work together. Students will have the benefit of hands-on projects and presentations solving marketing issues, completing market analyses, and developing digital marketing campaigns for business clients.” Susan Gorman, assistant marketing professor and program coordinator, Read Article