Sport Management

  • several students holding a trophy
  • group of students in front of a wall of Buffalo Bills mural
  • student with D. Talley in the Buffalo Bills field house
  • student with a child at a table in a classroom
  • group of students outside of a stadium
  • two people standing next to a trophey
  • three people standing in front of a hockey rink glass wall
  • two people sitting in front of a computer monitor
  • students standing in bleachers of Highmark Stadium in front of Buffalo Bills field

"[Sport management students] are always leading the pack with their ability to have open, flexible mindset. We are always thrilled to have Pioneers join our team!"

Sara Even, vice president of marketing, Hurricane Junior Golf Tour
Program Advantages
Sports Management Program Video

Alfred State College has been accepting students in its baccalaureate-level sport management program since the fall semester of 2011. Students who enter the program receive the degree of Bachelor of Business Administration (BBA). The BBA in sport management was developed in response to the demand for higher education programs in this academic area throughout the state of New York. Alfred State College’s sport management program is designed to prepare students to perform sport management roles in educational institutions, professional, not-for-profit, and recreational organizations, sport retail operations, and private firms involved in sport management. A two-year program in sport management has existed at Alfred State College since 1998. The four-year degree in the discipline allows for a “laddering opportunity” for students, providing associate degree graduates an entry into a related four-year program.

The growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest-growing segments of American business. The sports industry requires a great variety of people with business expertise. Using both hands-on and theory-based training, the goal of this program is to prepare students for a career in the areas of administration, marketing, sales, fundraising development, communication, facility management, and event management.

The following sport management degree programs have been granted Candidacy Status by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, CO, USA:

  • Associate of Science in Sport Management
  • Bachelor of Business Administration in Sport Management

COSMA company logo graphic

IACBE logo Accredited

The sport management, BBA program has achieved candidacy status through the International Assembly for Collegiate Business Education (IACBE)

Professional Outlook

Upon completion of the sport management program, students will be well prepared to assume professional employment in the following areas:

  • Professional sports
  • College sports
  • Minor league sports
  • Olympic organizations
  • Recreational sport organizations
  • Philanthropic sport organizations
  • International sport organizations
  • Ticket sales
  • Sports marketing and promotions
  • Sports sponsorship
  • Media relations and sports broadcasting
  • Sports and sports agencies
  • Facilities and event management

Sport management program in the news

group of students standing outside for a photo

student wearing a suit holding a microphone

student standing holding some trophies


student holding a Miami Dolphins football standing in front of the Dolphin's mascot on the wall


Madison Szpaicher: Come Study Down ‘Unda

female under water wearing scuba gear

Alfred State Students Earn Buffalo Bills Guest Relations Opportunity

Alfred State sport management students have completed internships with organizations such as:

Boston Bruins logo New Jersey Devils logo US Open logoHurricane Junior Golf Tour logoThe YMCA logo

Duke University logo Syracuse University logo Cornell athletics logo Rochester Red Wings logo world jun championship united states buffalo logo

Buffalo Bisons logoCooperstown Dreams Park logoBinghamton University bearcats logoAmerican Junior Golf Association logoLive Nation logo

2017-18 Alfred State Catalog
Brandon Harrison, Program Coordinator
Pioneer Quotes

“The Hurricane Junior Golf Tour is always excited to have Alfred State sport management students join our internship program. We can always count on them to have a positive attitude, exceptional work ethic, and they are always leading the pack with their ability to have open, flexible mindset. We are always thrilled to have Pioneers join our team!” – Sara Even, vice president of marketing, Hurricane Junior Golf Tour

“We have hired many interns form the Alfred State sport management program. They have worked in roles of coaching to operations. I have been very impressed with their high level of professionalism and preparation for their jobs. The Alfred University football program looks forward to continuing to work with these students in the future.” – Bob Rankl, head football coach, Alfred University.

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Business Department

"We've had great success hiring graduates from Alfred State. They come to us prepared and passionate about serving our community." - Rob Gilchrist, CEO, Hornell YMCA