Marketing
Make your resume market-ready and be a digital marketing pro.
At Alfred State, you’ll combine design, writing, and strategy to prepare for success in modern marketing. The Marketing BBA develops your creativity alongside business expertise, teaching you to build brands, create content, analyze data, and apply SEO strategies. With skills in digital design, storytelling, and marketing strategy for e-commerce, m-commerce, and beyond, you’ll graduate ready to thrive in today’s fast-changing marketplace.
Pioneer Quotes:
“With the tremendous evolution of the marketing industry over the last decade, the hands-on experience these students will gain gives them a step up from students with only conceptual knowledge. Having helped train recent college graduates as they enter their careers, I see the importance of practical skills gained alongside a degree. I hope to have an Alfred State BBA graduate on my team soon!” – Kristy Green, account manager (Nielsen/Claritas).
Alfred State business programs utilize applied learning in all courses, with many of our programs requiring a semester-long internship. The Business Department also offers a unique three-week study abroad opportunity in Sorrento, Italy, that supports cross-cultural learning, sustainability, and experiential learning. Study Abroad in Italy
PROGRAM DETAILS
Courses You May Take
Fall Semester
| Course | Title | Credits |
|---|---|---|
| Generic | General Education MATH Elective | 3 |
| CISY | Computer Elective | 3 |
| COMP1503 | Writing Studies | 3 |
| Course Set | General Education Natural Sciences Elective | 3 |
| MKTG2073 | Principles of Marketing | 3 |
| Total Credits | 15 | |
Spring Semester
| Course | Title | Credits |
|---|---|---|
| MATH1123 | Statistics I | 3 |
| OR | ||
| MATH2124 | Statistical Methods & Analysis | 4 |
| BUAD2033 | Business Communication | 3 |
| LITR2503 | Identity and Literature | 3 |
| GLST2113 | Global & Diverse Perspectives | 3 |
| MKTG1063 | Principles of Sales | 3 |
| Total Credits | 19 | |
Admissions Requirements
AAS Entrance Requirements / Recommendations
Required: Algebra Recommended: Geometry, Algebra 2
BBA Entrance Requirements / Recommendations
Required: Algebra, Geometry, Algebra 2 or a third year math
Required Technology & Equipment
A tier 1 laptop computer is required for students entering this degree program. Laptop specifications are available at www.alfredstate.edu/required-laptops.
Graduation Requirements
- 123 credit hours
- 7 out of 10 General Education Silos must be completed
- Cumulative overall index of a 2.0,GPA and a 2.0 required for all major courses
In the AAS, you’ll build a strong foundation in communication, sales, consumer behavior, and management, supported by liberal arts courses that strengthen your human relations skills. As you advance into the BBA, you’ll gain expertise in digital marketing tools, analytics, and campaign design while addressing diversity, equity, inclusion (DEI), sustainability, and global issues. This combination of technical training and social awareness prepares you for leadership roles in today’s marketing environment.
Facilities and Labs
Alfred State provides labs, equipment, and learning spaces that mirror the tools and technology used in the real world.
With 200+ labs on campus and experiential learning in every major, you’ll work with the same resources the pros use and be ready for the workplace on day one.
Wondering where your skills can take you? Our career tool lets you explore real job titles, key skills, salary ranges, and job outlook data from the US Bureau of Labor Statistics nationally or for New York State.
See how your Alfred State degree connects directly to in-demand careers and start planning your future with confidence.
MEET OUR FACULTY
TAKE THE NEXT STEP
You've seen our wide variety of majors at Alfred State, our great faculty who help you build your skills, and that you can do it at an incredible low cost. Now's the time to become an Alfred State Pioneer.
