Marketing Minor

The Marketing Minor provides a comprehensive understanding of modern marketing concepts and application of tools for the desired outcomes of developing, branding, communicating, and selling business products and services.

As a Marketing Minor, you’ll learn how digital marketing shapes retail, e-commerce, and mobile commerce. You’ll explore how consumer behavior influences advertising and brand positioning, develop advertising campaigns for both digital and print media, and gain an introduction to analyzing data from digital marketing platforms to measure success and make informed marketing decisions.

Objectives

• Develop general knowledge of marketing as a means to build brands and brand awareness as a revenue stream for a business.
• Decipher how digital marketing platforms work with each other and play a key role in e-commerce performance.
• Correlate the different types of consumer behaviors that affect the development of business products/services and overall marketing strategies.
• Create and design artistic visuals for advertising campaigns.
• Perform data analysis on key digital platforms for optimal engagement.

Requirements for a Marketing Minor

15 credits from the courses listed below:

¹MKTG 2073 is required for this minor.

Suggested Coursework to Fulfill Marketing Minor

A minimum GPA of 2.5 in all minor courses must be attained. All 15 credits for the minor must be completed at Alfred State College. For complete details, please see the College Catalog or contact the Business Chair at 607-587-3413.