marketing

The sports industry requires a great variety of people with expertise in business. To meet this growing need, the Business Department at Alfred State is offering a sport management program resulting in a Bachelor of Business Administration (BBA) degree. A student will enter as a freshman and graduate in four years with a BBA degree, focusing on sport management.

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

It is an exciting time to be an agricultural business student. One out of every six jobs in the American economy is related to agriculture and food businesses. The curriculum in agriculture business is designed to provide students with the technical and business skills necessary to be successful in our nation's largest industry. Career opportunities in agribusiness range from managing a farm (dairy, beef, equine, vegetable, fruit, crops) to working in the nurserie, timber, banking, or publishing industries. Ample opportunities are available in the management of farm supply stores or cooperatives, agricultural input sales, insurance, real estate, agricultural processing, and manufacturing industries.