SPMG - Sports Management

SPMG 3013 - Sport Communication

Credits: 
3
Level: 
Lower
Prerequisites: 

COMP 1503 with grade D or better and BUAD 2033 with grade D or better and SPMG 1123 with grade D or better

Description: 

This course is an introduction to the study of policies and procedures utilized in dealing with communication issues occurring within the sports industry, including print and electronic media, the internal and external constituencies to be served, and the development of specific forms of communication approaches. Heavy emphasis will be placed on the practical as opposed to the theoretical, as well as, a thorough understanding of the unique aspects of communication in sport.

Course Sections: 

SPMG 8112 - Internship

Credits: 
12
Level: 
Upper
Prerequisites: 

SPMG 7001 with grade D or better

Description: 

This course is a work experience designed to assist the student in making the transition from the classroom to a segment of the sport management field. The internship permits a degree of independence and an element of learning that is not possible in a conventional classroom. The intent of the internship is to provide each student with an experiential learning opportunity as a pre-professional in sport management. Students will complete supervised field work in a sport management segment, that segment to be determined mutually by the Internship Coordinator and the student.

Course Sections: 

SPMG 6023 - Event Promotion and Sales

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and SPMG 4123 with D or better

Description: 

A comprehensive review of the skills and tasks required to successfully sell a sporting event to the consumer. Creating an effective sales culture, examining incentives for sport consumers, sales management and servicing, and the role of technology in sport promotion and sales are included. Additionally, this course explores sales training, the art of ticket sales, customer retention, branding, and sales risk management.

Course Sections: 

SPMG 6013 - Licensing and Endorsements

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and SPMG 6003 with D or better

Description: 

A study of the details involved in the development of a corporate licensing program, as well as, the licensing of intellectual property from corporations. The learner will be exposed to the necessary details of becoming a licensee or a licensor. Product value, agreements, endorsements, royalties, enforcement, and legal issues will all be included.

Course Sections: 

SPMG 6033 - Sponsorship

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and SPMG 6003 with D or better

Description: 

A detailed study of corporate sponsorships. Topics will include acquisition, service, sponsor and property objectives, rights, negotiations, sponsorship evaluations, contracts, proposals, and presentations.

Course Sections: 

SPMG 7023 - Strategic Management in Sport Organizations

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and BUAD 3153 with D or better

Description: 

This course is a study of the administrative structure of sport organizations including those existing to serve at a local, national, and international level. Emphasis will be placed on existing structures and how best to function within each to accomplish objectives.

Course Sections: 

SPMG 7001 - Pre-Internship Seminar

Credits: 
1
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better 

Description: 

This course is a focus on the development, analysis, and pursuit of internship and career goals. Emphasis is placed on the development of a professional portfolio, including cover letters, resumes, and basic interviewing techniques. Related issues, professional ethics, and etiquette will be explored.

Course Sections: 

SPMG 5003 - Sport Business and Finance

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and ACCT 1124 with D or better

Description: 

This course is a focus on business topics as they relate to the fiscal and budgetary control of public and private sport organizations, leagues, and facilities. Topics include sources of funding and revenue, the implementation and use of an economic impact analysis, and a review of budgeting and financial statements.

Course Sections: 

SPMG 4003 - Sport Law

Credits: 
3
Level: 
Lower
Prerequisites: 

(SPMG 1123 with D or better and BUAD 3043 with D or better) or BUAD 7023 with D or better

Description: 

This course is designed to expose students to the legal environment within which sport management professionals function. It focuses on sport's relationship with government agencies (public law issues) as well as with other businesses, consumers, suppliers, etc., (private law issues). It is intended to better equip the sport business manager for decision making by exploring the legal issues involved in contracts, torts, business organizations, employment law, risk management, intellectual property law and Constitutional Law. Legislation specifically related to sport will be highlighted.

Course Sections: 

SPMG 2003 - Sport in Society

Credits: 
3
Level: 
Lower
Prerequisites: 

SPMG 1123 with D or better

Description: 

An in-depth examination of sport in society, particularly the United States. A review of the role of sport participants, spectators, and the media on society is included. Various organizational levels of sporting opportunity and sporting behavior, including sport ethics, resulting from the influence of society will be covered.

Course Sections: 

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