College students can buy and resell their textbooks anywhere these days, but an overwhelming number of Alfred State College students choose to use the Campus Store  as their primary book and supply retailer, according to a recent online survey conducted by Auxiliary Campus Enterprises and Services (ACES) . According to the survey respondents, 82 percent of students purchase their books from the store. ACES runs the Campus Stores at both Alfred State campuses.
ACES designed the survey to gauge customer satisfaction and analyze the feedback in order to make improvements in the Campus Store operations located on both the Wellsville and Alfred campuses. Over 20 percent of the student population participated in the survey which was conducted using the online survey tool from Zoomerang (http://www.zoomerang.com ).
“The survey results helped to reinforce our commitment to being the best possible choice for students when they purchase their textbooks and all the other tools and supplies they need to be successful at Alfred,” Sean McDonough, manager of the Campus Store, explained.
Customer wait times during book rush is an important key performance indicator for the store. Survey results reveal that 81 percent of students spend less than 15 minutes in the Campus Store waiting to buy their books during book rush. A whopping 99 percent spend less than 30 minutes in the store.
According to McDonough, “I think these results show that buying textbooks from the Campus Store is the low-stress option for our students.”
Through the survey, the Campus Store was also trying to gauge student interest in alternative-type textbooks. Seventy three percent said that they were not interested in this option.
“Some of our suppliers are offering digital textbooks and textbook rental programs to help reduce the cost of books for students, but through the survey, our students indicated that traditional printed texts are still the most popular option,” McDonough said.
The reasons for the disinterest in the digital versions of books may come down to buy-back potential. Each semester, the Campus Store conducts a book buy-back program to put cash back into the pockets of students and help create a ready stash of used books for students the following semester. E-books and rentals would not have the same cash value as traditional textbooks.
Other survey highlights:
- 56 percent of respondents are members of the Campus Store Loyalty program.
- 67 percent said that price is their main criteria for selecting where to buy a book.
- 37 percent sold their books back to the Campus Store at the end of fall semester.
Auxiliary Campus Enterprises & Services (ACES) is a not-for-profit corporation that supports the mission of Alfred State College. ACES is located on campus and provides dining services, campus bookstores, telecommunications, transportation, vending, and laundry services to our customers.