The Communications Office of Alfred State College has recently been notified that its admissions promotional materials captured a coveted Platinum Award in the recent MarCom award competition, while the view book garnered a Gold Award, and Invitation Tuesday Tours and the Web site home page each won an Honorable Mention.
The MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for excellence.
Entries are judged by senior-level, experienced professionals residing in the Dallas-Fort Worth area. They are freelancers or own their own businesses, selected based on experience and availability. All work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence.
Each year there are over five thousand entries from throughout the United States and from other countries. Entries receiving scores between 90-100 points are Platinum winners; entries with 80-89 points are Gold winners; entries scoring from 70-79 receive an Honorable Mention certificate. Typically about 15% win Platinum Awards, another 15% win Gold Awards.
The mission of the MarCom Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals. Oftentimes, the success of a marketing or communications program is difficult to measure in terms of return on investment, so the MarCom Awards gives winners the opportunity to show that their work is highly regarded within the creative industry. Platinum winners are recognized on the MarCom Web site and in the next year's Call for Entries.