The sports industry requires a great variety of people with expertise in business. To meet this growing need, the Business Department at Alfred State is offering a sport management program resulting in a Bachelor of Business Administration (BBA) degree. A student will enter as a freshman and graduate in four years with a BBA degree, focusing on sport management. This course of study is designed to produce graduates ready to contribute in the areas of administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management, innovation and development.
This program includes a specialization in marketing and event promotion. Each student will participate in field experiences during the second year and a full-semester internship in the senior year.
A laptop computer is required [2] for students entering this program.
- Demonstrate technical competence in domestic and global sport businesses through the study of major disciplines within the field of sport management and business.
- Define, research, analyze, and create solutions for sport management and business problems and issues by using critical thinking and decision making skills for evaluating data, information and materials.
- Apply software, technology, and information systems in contemporary sport management operations and business.
- Develop the critical thinking skills of creating and managing innovation and new development in sport management and business by working effectively in teams.
- Analyze complex sport management and business issues and communicate findings through a coherent written and oral presentation.
- Analyze the strategic management process in relation to the current environment in sport management and business, and identify specific trends and strategies.
- Demonstrate knowledge of ethics, government regulations, and the legal system and how each applies to sport management and business.
- Apply mathematical reasoning to obtain accurate results in solving problems.
Required: Algebra, Geometry, SAT and/or ACT scores with a recommended combined SAT score of 1,000 (critical reading and math) or a composite ACT score of 21
Recommended: Algebra 2/Trigonometry
- Specialization in marketing and event promotion
- Field experiences
- Internship
- Sport club activities
- 123 credit hours, including one credit hour of physical education
- 30 credit hours of the 45 upper-level credit hours for this degree must be taken at Alfred State
- Cumulative overall index of at least 2.0
- Account Sales
- Recreation Service Industry
- College Athletic Departments
- Sport Marketing Firms
- Sport Event Promotion Firms
- Professional Sport
- Ticket Sales
- Olympic Organizations
- City Sport Corporations
Graduates of this program would be eligible to apply to any school of higher education offering a master’s degree in sport management.
Most students are in a classroom setting 15-17 hours per week for formal instruction. Most courses required of sports management majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments per course. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules, choose appropriate electives, discuss internship possibilities, and design career pursuit strategies.
| First Semester | credits | ||
|---|---|---|---|
| ACCT [3] | 1124 [4] | Financial Accounting | 4 |
| CISY [5] | 1103 [6] | Information Technology Mgmt. | 3 |
| SPMG [7] | 1123 [8] | Intro to Sport Management * | 3 |
| MATH [9] | xxx3 | Math Elective | 3 |
| COMP [10] | 1503 [11] | Freshman Composition | 3 |
| 16 | |||
| Second Semester | credits | ||
|---|---|---|---|
| ACCT [3] | 2224 [12] | Managerial Accounting | 4 |
| BUAD [13] | 2033 [14] | Business Communications | 3 |
| SPMG [15] | 2003 [16] | Sport in Society ** | 3 |
| MKTG [17] | 2073 [18] | Principles of Marketing | 3 |
| xxx3 | Literature Elective | 3 | |
| HPED [19] | xxx1 | Physical Education Elective | 1 |
| 17 | |||
| Third Semester | credits | ||
|---|---|---|---|
| BUAD [13] | 3153 [20] | Fundamentals of Management | 3 |
| BUAD [13] | 3043 [21] | Business Law I | 3 |
| SPCH [22] | 1083 [23] | Effective Speaking | 3 |
| SPMG [24] | 3013 [25] | Sport Communication * | 3 |
| SPMG [24] | 3001 [26] | Field Experience I | 1 |
| xxx3 | General Education Elective | 3 | |
| 16 | |||
| Fourth Semester | credits | ||
|---|---|---|---|
| MKTG [17] | 1063 [27] | Salesmanship | 3 |
| ECON [28] | xxx3 | Macro or Microeconomics | 3 |
| SPMG [24] | 4003 [29] | Sport Law ** | 3 |
| SPMG [24] | 4123 [30] | Sport Facility Mgmt. Plan & Features | 3 |
| SPMG [24] | 4001 [31] | Field Experience II | 1 |
| xxx3 | General Education Elective | 3 | |
| 16 | |||
| Fifth Semester | credits | ||
|---|---|---|---|
| SPMG [24] | 6003 [32] | Sport Marketing * | 3 |
| SPMG [24] | 5003 [33] | Sport Business and Finance * | 3 |
| xxx3 | Upper-level Business Elective | 3 | |
| xxx3 | General Education Elective | 3 | |
| COMP [34] | 5703 [35] | Technical Writing II | 3 |
| TMGT [36] | 5001 [37] | Professional Business Seminar * | 1 |
| 16 | |||
| Sixth Semester | credits | ||
|---|---|---|---|
| SPMG [24] | 6033 [38] | Sponsorship ** | 3 |
| SPMG [24] | 6013 [39] | Licensing and Endorsements ** | 3 |
| SPMG [24] | 6023 [40] | Event Promotion and Sales ** | 3 |
| xxx3 | General Education Elective | 3 | |
| xxx3 | Upper-level Business Elective | 3 | |
| 15 | |||
| Seventh Semester | credits | ||
|---|---|---|---|
| SPMG [24] | 7001 [41] | Pre-internship Seminar * | 1 |
| SPMG [24] | 7023 [42] | Strategic Mgmt. in Sport Organizations * | 3 |
| xxx3 | General Education Elective | 3 | |
| xxx3 | General Education Elective | 3 | |
| xxx3 | Upper-level Business Elective | 3 | |
| xxx3 | Upper-level Business Elective | 3 | |
| 16 | |||
| Eighth Semester | credits | ||
|---|---|---|---|
| SPMG [24] | 8112 | Internship | 12 |
* Offered only in fall semester
** Offered only in spring semester
