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SPMG 6013 - Licensing and Endorsements

Level: 
Upper
Credits: 
3
Prerequisites: 

SPMG 1123 [1] with D or better and SPMG 6003 [2] with D or better

Description: 

A study of the details involved in the development of a corporate licensing program, as well as, the licensing of intellectual property from corporations. The learner will be exposed to the necessary details of becoming a licensee or a licensor. Product value, agreements, endorsements, royalties, enforcement, and legal issues will all be included.

Course Sections: 
SPMG - Sports Management [3]
    • Source URL (retrieved on 06/19/2013 - 1:33pm): http://www.alfredstate.edu/academics/courses/spmg-6013-licensing-and-endorsements

    Links:
    [1] http://www.alfredstate.edu/node/978
    [2] http://www.alfredstate.edu/node/985
    [3] http://www.alfredstate.edu/spmg-sports-management