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BUAD 4004 - Essentials of Entrepreneurship & Small Business Management

Level: 
Lower
Credits: 
4
Description: 

This course offers the student a step-by-step approach to starting a business.  The course covers the fundamental principles of marketing, law, management, and office administration as applied to beginning a new venture.  The class will be divided into teams that will prepare a comprehensive individualized business plan to include a market profile, site analysis, competitive analysis, financials, goals and objectives, pricing and marketing strategies, and executive summary.  A major focus of this course is to explore each step necessary in structuring and launching a new venture, and discussing ways of recruiting the necessary resources to accomplish this venture.

Course Sections: 
BUAD - Business Administration [1]

  • Source URL (retrieved on 05/23/2013 - 1:30am): http://www.alfredstate.edu/academics/courses/buad-4004-essentials-of-entrepreneurship-small-business-management

    Links:
    [1] http://www.alfredstate.edu/buad-business-administration