Day-long Conference ‘Promoting Philanthropy: Applying Marketing Strategies in Development’, Feb. 27

Alfred State is hosting a program for advancement services professionals, development directors, and anyone involved with managing a dedicated fundraising program that is called “Promoting Philanthropy: Applying Marketing Strategies in Development”.

Scheduled for Wednesday, Feb. 27 from 8:30 a.m. to 5 p.m. at Lake Lodge, 6107 Terbury Road in Alfred, the program covers a variety of strategies for achieving fundraising success and is presented by a variety of accomplished speakers who will explore the diverse issues that challenge annual, major, and planned giving programs.

The program is sponsored in part by a CASE District II Venture Capital Grant and is applicable for 5.25 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification. Cost is $25 and includes breakfast and lunch. Register online by Wednesday, Feb. 20 or by calling (607) 587-3935 or email whitedm@alfredstate.edu.

Program sessions include:

My First 100 Days - Latest Research on Marketing Strategies, presented by Morgan Dornsife, Director of the Roberts Fund - Roberts Wesleyan College.

Branding Your Annual Fund and Other Strategies to Increase Revenue - presented by Pamela Witter, Director of Development, Houghton College.

Opportunities and Distractions: Trends in Annual Giving - presented by Colleen A. Brade, CFRE, Vice President and Consultant, RuffaloCODY.

Donor Relations and Stewardship Trends: Best Practices for Retaining Donors and Building Lifelong Relationships, presented by Colleen A. Brade.

Major Gifts - Julie Cunningham and Diane Frick, Director of Annual Giving and Major Gifts Officers, St. Bonaventure University.

Planned Giving - Robert Constantine, Director of Planned Giving, Development & Alumni Relations, RIT.