Marketing

AAS Degree – Code #0633

Steven Reynolds, Program Coordinator

Email address: reynolsa@alfredstate.edu

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program. The college will provide a list of appropriate laptops and wireless modem cards to all students who have been accepted to attend Alfred State.

PROGRAM STUDENT LEARNING OUTCOMES

• Achieve an understanding of concepts and applications in the aspects of the marketing mix.
• Achieve an understanding of concepts and applications in the design and implementation of a sales presentation.
• Achieve an understanding of concepts and applications in the analysis of consumer-buying behavior.
• Achieve an understanding of concepts and applications in interpreting the various aspects of advertising, including, but not limited to demographics, brand awareness, the marketing mix and media selection.
• Achieve an understanding of concepts and applications in the use of technology in marketing communications.
• Achieve an understanding of concepts and applications in developing an effective web page.
• Written & Oral Communication (appropriate to degree level and type)
• Critical Thinking (problem solving, reasoning skills appropriate to degree level and type)

DIRECT ENTRY INTO BACCALAUREATE DEGREE PROGRAM

Alfred State marketing graduates may enter directly into either the business administration BBA or technology management BBA degree program.

TRANSFER OPPORTUNITIES

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

OCCUPATIONAL OPPORTUNITIES

• Consumer and Industrial Sales
• Service Institutions
• Banks
• Advertising Agencies
• Financial and Credit Agencies
• Insurance Companies
• Recreational Businesses
• Tourist Bureaus
• Transportation Systems

EMPLOYMENT STATISTICS

Employment and transfer rate of 100 percent – 25 percent are employed; 75 percent transferred to continue their education.

RELATED PROGRAMS

Accounting

Business Administration

Business Administration (Transfer)

Business Management (Career)

Financial Planning

Financial Services

Technology Management

ENTRANCE REQUIREMENTS/RECOMMENDATIONS

Required: Algebra

Recommended: Geometry, Algebra 2/Trigonometry