Marketing

AAS Degree – Code #0633

Steven Reynolds, Program Coordinator

Email address: reynolsa@alfredstate.edu

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the Marketing program. The college will provide a list of appropriate laptops to all students who have been accepted to attend Alfred State.

PROGRAM STUDENT LEARNING OUTCOMES

DIRECT ENTRY INTO BACCALAUREATE DEGREE PROGRAM

Alfred State Marketing graduates may enter directly into either the Business Administration BBA or Technology Management BBA degree program at Alfred State.

TRANSFER OPPORTUNITIES

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

OCCUPATIONAL OPPORTUNITIES

EMPLOYMENT STATISTICS

Employment and transfer rate of 100 percent – 100 percent transferred to continue their education.

RELATED PROGRAMS

Accounting

Business Administration

Business Administration (Transfer)

Business Management (Career)

Financial Planning

Financial Services

Technology Management

ENTRANCE REQUIREMENTS/RECOMMENDATIONS

Required: Algebra

Recommended: Geometry, Algebra 2/Trigonometry