SPMG 6023 - Event Promotion and Sales, 3 Credits

Prerequisite(s): SPMG 1123 with D or better and SPMG 4123 with D or better

Level: Upper

This course is a comprehensive review of the skills and tasks required to successfully sell a sporting event to the consumer. Creating an effective sales culture, examining incentives for sport consumers, sales management and servicing, and the role of technology in sport promotion and sales are included. Additionally, this course explores sales training, the art of ticket sales, customer retention, branding, and sales risk management.