SPMG 6013 - Licensing and Endorsements, 3 Credits

Prerequisite(s): SPMG 1123 with D or better and SPMG 6003 with D or better

Level: Upper

This course covers the details involved in the development of a corporate licensing program, as well as the licensing of intellectual property from corporations. The student will be exposed to the necessary details of becoming a licensee or licensor. Product value, agreements, endorsements, royalties, enforcement, and legal issues will all be included.