MKTG 1063 - Principles of Sales, 3 Credits
Prerequisite(s): MKTG 2073 with D or better
Principles of Sales examines the principles and methods of sales with respect to the salesperson, his/her company, products and customers. Emphasis is placed on the selling process: prospecting, pre-approach, approach, presentation, trial close, meeting objections, and closing. Students will design and implement an industrial sales presentation.