SPMG 6013 - Licensing and Endorsements, 3 Credits
Prerequisite(s): SPMG 1123 with D or better and SPMG 6003 with D or better
A study of the details involved in the development of a corporate licensing program, as well as, the licensing of intellectual property from corporations. The learner will be exposed to the necessary details of becoming a licensee or a licensor. Product value, agreements, endorsements, royalties, enforcement, and legal issues will all be included.