Sports Management (AS)

Application Code: 
Degree Received: 
Associate in Science (AS)
Academic Department Info: 
Program Coordinator: 
Dr. Cliff McPeak
Coordinator Email:

The growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest growing segments of American business. Formation of new sports leagues, expansion of franchises to new markets, and legislative enactments opening the door for female athletes have all aided the evolution of new sports markets since the late 1980s. Increased television exposure for non-traditional sports such as soccer, volleyball, and weight training has dramatically increased career opportunities in the sports world.

The sports industry requires a great variety of people with an equal variety of talents. It needs athletes, sales people, publicists, trainers, business managers, scouts, statisticians, coaches, store managers, and health and fitness personnel. The goal of the sports management program is to provide students with a concentration of courses aimed at preparing them for a career in the management and administration of the sport and fitness industry.

A laptop computer is recommended, but not required, for students entering the sports management program.

Student Learning Outcomes: 
  • Achieve an understanding of the depth of the field of sport management.
  • Achieve an understanding of the basic principles of facility management.
  • Achieve an understanding of the significant issues that are confronting contemporary sport management.
  • Achieve an understanding of the factors that make sport marketing unique.
  • Achieve an understanding of the issues involved in risk management.
  • Info Management (computer & research skills appropriate to degree level and type)
  • Written & Oral Communication (appropriate to degree level and type)
  • Critical Thinking (problem solving, reasoning skills appropriate to degree level and type)
  • Apply mathematical reasoning to obtain accurate results in solving problems.
Entrance Requirements & Recommendations: 

Required: Algebra, Geometry
Recommended: Algebra 2/Trigonometry

Features & Facilities: 
  • Summer internships
  • Sports club activities
  • Field trips
Graduation Requirements: 

66 semester hours with a 2.0 cumulative index

Career Opportunities: 
  • Account Sales
  • Recreation Service Industry
  • College Athletic Departments
  • Sport Marketing Firms
  • Sport Event Promotion Firms
  • Professional Sport Organizations
  • Ticket Sales
  • Olympic Organizations
  • City Sport Corporations
Direct Entry Into Baccalaureate Degree Program: 

Alfred State sports management graduates may enter directly into either the business administration BBA, sport management BBA, or technology management BBA degree program.

Transfer Opportunities: 

Students may transfer directly to our four-year sport management program which results in a BBA degree, or to another college.

Typical Semester Layout: 

Most students are in a classroom setting 15-18 hours per week for formal instruction. Most courses required of sports management majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules and choose appropriate electives.

First Semestercredits
ACCT1124Financial Accounting4
SPMG1123Intro to Sports Mgmt**3
CISY1103Information Technology Mgmt.3
COMP1503Freshman Composition3
MATHxxx3Math Elective3
HPEDxxx1Physical Education Elective1
Second Semestercredits
ACCT2224Managerial Accounting4
BUAD2033Business Communications3
 xxx3Humanities Gen Ed Elective3
 xxx3Gen Education Elective3
 xxx3Gen Education Elective3
MKTG2073Principles of Marketing3
Third Semestercredits
BUAD3153Fund of Management3
ECON1013Macroeconomics 3
SPMG2123History of Sport**3
SOCI1163General Sociology OR3
PSYC1013General Psychology3
 xxx3Natural Science Elective3
Fourth Semestercredits
PLSC1053International Relations3
SPMG4123Sport Facility Management*3
BUAD3043 Business Law I 3
 xxx3Business Elective3

* offered in spring semester only

** offered in fall semester only

Employment and Transfer Rate: 
Employment and Transfer Survey Details: 
Survey Details201020112012
Receiving Degrees431
Responding to Survey3 (75%)3 (100%)1 (100%)
Employed1 (33%)2 (67%)--
Employed in Field0 (0%)0 (0%)--
Transferred2 (67%)1 (33%)1 (100%)
Unemployed & Seeking Employment------
Unemployed & Not Seeking Employment------
Employment and Transfer Salary Information: 

Not available