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Sport Management

Application Code: 
0182
Degree Received: 
Bachelor of Business Administration (BBA)
Academic Department: 
Business Department
Program Coordinator: 
Dr. Cliff McPeak
Coordinator E-mail: 
mcpeakc@alfredstate.edu
Description: 

The sports industry requires a great variety of people with expertise in business. To meet this growing need, the Business Department at Alfred State College is offering a sport management program resulting in a bachelor of business administration (BBA) degree. A student will enter as a freshman and graduate in four years with a BBA degree, focusing on sport management. This course of study is designed to produce graduates ready to contribute in the areas of administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management, innovation and development.

This program includes a specialization in marketing and event promotion. Each student will participate in field experiences during the second year and a full-semester internship in the senior year.

A laptop computer is required for students entering this program.

Entrance Requirements & Recommendations: 

Required: Algebra, Geometry, Algebra2/ Trigonometry (Math A and B), SAT and/or ACT scores with a recommended combined SAT score of 1000 (critical reading and math) or a composite ACT score of 21

Features & Facilities: 
  • Specialization in marketing and event promotion
  • Field experiences
  • Internship
  • Sport club activities
Graduation Requirements: 
  • 123 credit hours, including one credit hour of physical education
  • 30 credit hours of the 45 upper-level credit hours for this degree must be taken at Alfred State College
  • Cumulative overall index of at least 2.0
Career Opportunities: 
  • Event and Promotional Firms
  • Account and Ticket Sales
  • Recreation Service Industry
  • Travel and Tourism
  • College Athletic Departments
  • Sports Marketing Firms
  • Special Olympics
  • YMCAs
  • National Governing Bodies
  • Professional Sports
Transfer Opportunities: 

Graduates of this program would be eligible to apply to any school of higher education offering a master’s degree in sport management.

Typical Semester Layout: 

Most students are in a classroom setting 15-17 hours per week for formal instruction. Most courses required of sports management majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments per course. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules, choose appropriate electives, discuss internship possibilities, and design career pursuit strategies.

First Semestercredits
ACCT1124Financial Accounting4
CISY1103Information Technology Mgmt.3
SPMG1123Intro to Sport Management *3
MATHxxx3Math Elective3
COMP1503Freshman Composition3
   16
Second Semestercredits
ACCT2224Managerial Accounting4
BUAD2033Business Communications3
SPMG2003Sport in Society **3
MKTG2073Principles of Marketing3
 xxx3Literature Elective3
HPED xxx1Physical Education Elective1
   17
Third Semestercredits
BUAD3153Fundamentals of Management3
BUAD3043Business Law I3
SPCH1083Effective Speaking3
SPMG3013Sport Communication *3
SPMG3001Field Experience I1
 xxx3General Education Elective3
   16
Fourth Semestercredits
MKTG1063Salesmanship3
ECONxxx3Macro or Microeconomics3
SPMG4003Sport Law **3
SPMG4123Sport Facility Mgmt. Plan & Features3
SPMG4001Field Experience II1
 xxx3General Education Elective3
   16
Fifth Semestercredits
SPMG6003Sport Marketing *3
SPMG5003Sport Business and Finance *3
 xxx3Upper-level Business Elective3
 xxx3General Education Elective3
COMP5703Technical Writing II3
TMGT5001Professional Business Seminar *1
   16
Sixth Semestercredits
SPMG6033Sponsorship **3
SPMG6013Licensing and Endorsements **3
SPMG6023Event Promotion and Sales **3
 xxx3General Education Elective3
 xxx3Upper-level Business Elective3
   15
Seventh Semestercredits
SPMG7001Pre-internship Seminar *1
SPMG7023Strategic Mgmt. in Sport Organizations *3
 xxx3General Education Elective3
 xxx3General Education Elective3
 xxx3Upper-level Business Elective3
 xxx3Upper-level Business Elective3
   16
Eighth Semestercredits
SPMG8112Internship12

* Offered only in fall semester
** Offered only in spring semester