Marketing

Application Code:

0633

Degree Received:

Associate in Applied Science (AAS)

Academic Department:

Business Department

Description:

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State College focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program.

Entrance Requirements & Recommendations:

Required: math A (algebra)

Features & Facilities:

Focuses on sales, advertising, consumer behavior, and computer applications of marketing
Also provides extensive preparation in communication skills

Articulation Agreements:

Current articulation agreements exist with Alfred University, SUNY Oswego, Hilbert College, Rochester Institute of Technology, St. Bonaventure University, Canisius College, Niagara University, and SUNY Brockport. Transfer to other colleges and universities that are not under articulation is very common. Approximately 60 percent of the business majors transfer to an upper-division program each year, either here at Alfred State or elsewhere.

Career Opportunities:

Consumer and Industrial Sales
Service Institutions
Banks
Advertising Agencies
Financial and Credit Agencies
Insurance Companies
Recreational Businesses
Tourist Bureaus
Transportation Systems

Transfer Opportunities:

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include: Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

Typical Semester Layout:

Most students are in a classroom setting 15-18 hours per week for formal instruction. All courses required of marketing majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules and choose appropriate electives.

An optional summer cooperative education experience is available. Interested students are offered work experience in positions related to their academic program during the summer between their first and second years at Alfred State.

First Semester			credits
MKTG	2073	Principles of Marketing	3
ACCT	1124	Financial Accounting	4
CISY	1023	Intro to Information Tech	3
COMP	1503	Freshman Composition	3
MATH	xxx3	Math Elective	3
			16

Second Semester			credits
ACCT	2224	Managerial Accounting	4
	xxx3	Humanities Gen Ed Elective	3
MATH	xxx3	Math Elective	3
	xxx3	Gen Education Elective	3
BUAD	2033	Bus Communications	3
BUAD	3153	Fund of Management	3
			19

Third Semester			credits
BUAD	3043	Business Law I	3
ECON	1013	Macroeconomics	3
MKTG	1033	Advertising Principles	3
	xxx3	Computer Elective	3
	xxx3	Business Elective	3
			15

Fourth Semester			credits
BUAD	4053	Business Law II	3
ECON	2023	Microeconomics	3
MKTG	1063	Principles of Sales	3
MKTG	3153	Web Design & Marketing	3
BUAD	xxx3	Business Elective	3
			15

Also required: One unit of physical education.

Employment and Transfer Report

Employment and Transfer Rate:

100%

Employment and Transfer Survey Details:

Survey Details	2006	2007	2008
Receiving Degrees	7	2	2
Responding to Survey	2 (29%)	2 (100%)	1 (50%)
Employed	--	1 (50%)	1 (100%)
Employed in Field	--	1 (100%)	1 (100%)
Transfered	2 (100%)	1 (50%)	--
Unemployed & Seeking Employment	--	--	--
Unemployed & Not Seeking Employment	--	--	--

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