The American Marketing Association defines marketing as "the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State College focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, marketing, salesmanship, and web design and marketing. The program's liberal arts courses provide a basis for the human relations elements in the study of marketing.
A laptop computer is recommended, but not required, for students entering the marketing program. The College will provide a list of appropriate laptops and wireless modem cards in April to all students who have been accepted to attend Alfred State College.
Required: Math A (algebra)
Current articulation agreements exist with Alfred University, SUNY Oswego, Hilbert College, Rochester Institute of Technology, St. Bonaventure University, Canisius College, Niagara University, and SUNY Brockport. Transfer to other colleges and universities that are not under articulation is very common. Approximately 60 percent of the business majors transfer to an upper-division program each year, either here at Alfred State or elsewhere.
Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include: Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.
Most students are in a classroom setting 15-18 hours per week for formal instruction. All courses required of marketing majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules and choose appropriate electives.
An optional summer cooperative education experience is available. Interested students are offered work experience in positions related to their academic program during the summer between their first and second years at Alfred State.
| First Semester | credits | ||
|---|---|---|---|
| MKTG |
2073 |
Principles of Marketing |
3 |
| ACCT |
1124 |
Financial Accounting |
4 |
| CISY |
1023 |
Intro to Information Tech |
3 |
| COMP |
1503 |
Freshman Composition |
3 |
| MATH |
xxx3 |
Math Elective |
3 |
| 16 |
|||
| Second Semester | credits | ||
|---|---|---|---|
| ACCT |
2224 | Managerial Accounting |
4 |
| LITR |
2603 |
Introduction to Literature |
3 |
| MATH |
xxx3 |
Math Elective | 3 |
| xxx3 |
Gen Education Elective |
3 |
|
| BUAD |
2033 |
Bus Communications |
3 |
| BUAD |
3153 |
Fund of Management |
3 |
| 19 |
|||
| Third Semester | credits | ||
|---|---|---|---|
| BUAD |
3043 | Business Law I | 3 |
| ECON |
1013 |
Principles of Economics I |
3 |
| MKTG |
1033 |
Advertising Principles |
3 |
| xxx3 |
Computer Elective | 3 |
|
| xxx3 |
Business Elective |
3 |
|
| 15 |
|||
| Fourth Semester | credits | ||
|---|---|---|---|
| BUAD |
4053 |
Business Law II | 3 |
| ECON |
2023 |
Principles of Economics II |
3 |
| MKTG |
1063 |
Salesmanship |
3 |
| MKTG |
3153 |
Web Design & Marketing |
3 |
| BUAD |
xxx3 |
Business Elective |
3 |
| 15 |
|||
Also required: One unit of Physical Education.