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Marketing

Application Code: 
0633
Degree Received: 
Associate in Applied Science (AAS)
Academic Department: 
Business Department
Description: 

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State College focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program.

Entrance Requirements & Recommendations: 

Required: Algebra (Math A)
Recommended: Geometry, Algebra 2/Trigonometry (Math B)

Features & Facilities: 
  • Focuses on sales, advertising, consumer behavior, and computer applications of marketing
  • Also provides extensive preparation in communication skills
Articulation Agreements: 

Current articulation agreements exist with Alfred University, SUNY Oswego, Hilbert College, Rochester Institute of Technology, St. Bonaventure University, Canisius College, Niagara University, and SUNY Brockport. Transfer to other colleges and universities that are not under articulation is very common. Approximately 60 percent of the business majors transfer to an upper-division program each year, either here at Alfred State or elsewhere.

Graduation Requirements: 

66 semester hours with a 2.0 cumulative index

Career Opportunities: 
  • Consumer and Industrial Sales
  • Service Institutions
  • Banks
  • Advertising Agencies
  • Financial and Credit Agencies
  • Insurance Companies
  • Recreational Businesses
  • Tourist Bureaus
  • Transportation Systems
Transfer Opportunities: 

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include: Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

Typical Semester Layout: 

Most students are in a classroom setting 15-18 hours per week for formal instruction. All courses required of marketing majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules and choose appropriate electives.

An optional summer cooperative education experience is available. Interested students are offered work experience in positions related to their academic program during the summer between their first and second years at Alfred State.

First Semestercredits
MKTG 2073 Principles of Marketing 3
ACCT 1124 Financial Accounting 4
CISY 1103 Information Technology Management 3
COMP 1503 Freshman Composition 3
MATH xxx3 Math Elective 3
HPED xxx1 Physical Education Elective 1
      16
Second Semestercredits
ACCT 2224 Managerial Accounting 4
  xxx3 Humanities Gen Ed Elective 3
MATH xxx3 Math Elective 3
  xxx3 Gen Education Elective 3
BUAD 2033 Bus Communications 3
BUAD 3153 Fund of Management 3
      19
Third Semestercredits
BUAD 3043 Business Law I 3
ECON 1013 Macroeconomics 3
MKTG 1033 Advertising Principles 3
  xxx3 Business/Computer Elective 3
BUAD 4203 Intro Personal Financial Planning 3
      15
Fourth Semestercredits
BUAD 4053 Business Law II 3
ECON 2023 Microeconomics 3
MKTG 1063 Principles of Sales 3
MKTG 3153 Web Design & Marketing 3
BUAD xxx3 Business Elective 3
      15
Employment and Transfer Rate: 
100%
Employment and Transfer Survey Details: 
Survey Details200820092010
Receiving Degrees 2 4 7
Responding to Survey 1 (50%) 4 (100%) 6 (86%)
Employed 1 (100%) 1 (25%) 1 (17%)
Employed in Field 1 (100%) 1 (100%) 1 (100%)
Transferred -- 3 (75%) 5 (83%)
Unemployed & Seeking Employment -- -- --
Unemployed & Not Seeking Employment -- -- --
Employment and Transfer Salary Information: 

Less than $20,000 (1)