Business Department - Programs

The business administration (transfer) program primarily prepares students to continue their formal education in the business field in a four-year program. The program combines the foundations necessary for business administration with equal emphasis on university parallel courses in liberal arts and sciences.

A laptop computer is recommended, but not required, for students entering the business administration (transfer) program.

This program, approved by the National Court Reporters Association, prepares students for careers as official, freelance, realtime reporters, and captioners. Jobs are available for competent court reporters to work in all fields of reporting, including realtime and closed captioning for the hearing impaired.

This program of study is designed to prepare the recent high school graduate, vocational student, displaced worker, or individual who is re-entering the work force for a career as a small business owner. Over the next decade, much of the growth in the American economy will come from the start-up and growth of small business. Many ask whether entrepreneurship can truly be taught or whether it is an innate characteristic. Research has shown that entrepreneurship is a process and many aspects of entrepreneurship are learned behaviors. Alfred State will teach the student those skills and behavior patterns necessary to contribute to personal and business success. Courses in accounting, sales, advertising, management, small business operations, leadership and problem solving, as well as two courses in entrepreneurship will be taught in addition to the more traditional liberal arts and business courses.

The Business Department is now offering a BBA degree in financial planning. Students receiving their AAS or AS degree in virtually any business concentration will be able to seamlessly transfer into this program and receive the BBA degree in four more semesters, which includes a full semester internship in the field.

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State College focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

The growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest growing segments of American business. Formation of new sports leagues, expansion of franchises to new markets, and legislative enactments opening the door for female athletes have all aided the evolution of new sports markets since the late 1980s. Increased television exposure for non-traditional sports such as soccer, volleyball, and weight training has dramatically increased career opportunities in the sports world.