SPMG 6013 - Licensing and Endorsements

Credits: 
3
Level: 
Upper
Prerequisites: 

SPMG 1123 with D or better and SPMG 6003 with D or better

Description: 

A study of the details involved in the development of a corporate licensing program, as well as, the licensing of intellectual property from corporations. The learner will be exposed to the necessary details of becoming a licensee or a licensor. Product value, agreements, endorsements, royalties, enforcement, and legal issues will all be included.

Course Sections: