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Credits:
3
Level:
Lower
Prerequisites:
MKTG 2073 with D or better
Description:
Principles of Sales examines the principles and methods of sales with respect to the salesperson, his/her company, products and customers. Emphasis is placed on the selling process: prospecting, pre-approach, approach, presentation, trial close, meeting objections, and closing. Students will design and implement an industrial sales presentation.
Course Sections:
