MKTG 1033 - Advertising Principles

Level: 
Lower
Credits: 
3
Prerequisites: 

MKTG 2073 with "D" or better

Description: 

Students will learn the uses and power of advertising and how to apply these concepts to daily business.  Students will get a basic understanding of advertising concepts and how to apply them to various media.  Using good design and marketing techniques, students will analyze and create advertisements for business use.