BUAD 4004 - Essentials of Entrepreneurship & Small Business Management


This course offers the student a step-by-step approach to starting a business.  The course covers the fundamental principles of marketing, law, management, and office administration as applied to beginning a new venture.  The class will be divided into teams that will prepare a comprehensive individualized business plan to include a market profile, site analysis, competitive analysis, financials, goals and objectives, pricing and marketing strategies, and executive summary.  A major focus of this course is to explore each step necessary in structuring and launching a new venture, and discussing ways of recruiting the necessary resources to accomplish this venture.