Alfred State College
SUNY College of Technology
SPMG - Sports Management
Alfred State courses are grouped into the following sections:
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This course is an investigation of the scope of the sport industry, which is a growing major business enterprise in the United States and in much of the world. The various functions of effective management, and the skills, attributes and roles required of the sport manager are discussed. Attention will be focused on how the managerial process relates to sport organizations and the products they provide. Students become acquainted with career opportunities in the sport management field. The course is designed to provide an overview of sports administration with an emphasis on management principles and career opportunities. Course content will include lectures, guest speakers, and group discussions.
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This course focuses on the role of sport in past and contemporary societies. Consideration and discussion of sport as a microcosm of society, and a mirror of American life, will be conducted. Political, economic, military, and societal issues of sports participation are examined, as well as the impact of sport on the shaping of society and culture. Lecture, discussion, research and case assignments will comprise the instructional methodology.
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A semester of supervised, hands-on experience working in the field of sport management. A minimum of 70 hours of work throughout the semester is required.
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This course is designed to be an examination of the unique nature of Sport Marketing. This course will examine the elements of the marketing mix from that perspective. Major topics include an overview of the sport market, the critical nature of market research and market segmentation, developing an understanding of the special nature of the sport product, pricing within sport marketing, the role of promotion in the sport market, and the theory of "place" in sport. Students will be responsible for developing and presenting a sport marketing plan.
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A semester of supervised, hands-on experience working in the field of sport management. A minimum of 70 hours of work throughout the semester is required.
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This course investigates the elements, issues, and problems that shape the planning and management of sport facilities and events. Similarities and differences of facility types, reasons for development, terminology, types of events held, service contracts, financial operations, marketing and economic impacts are some of the issues covered. Building revenues from the sport facility, event services, and financing sources are all critical to the successful management of the multi-million dollar facilities that house today’s major sport events. Course content will include lectures, guest speakers, and group discussions.
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A student may contract for one to four credit hours of independent study through an arrangement with an instructor who agrees to direct such a study. The student will submit a plan acceptable to the instructor and to the department chair. The instructor and student will confer regularly regarding the process of the study.
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This course is designed to be an examination of the unique nature of Sport Marketing. This course will examine the elements of the marketing mix form that perspective. Major topics include an overview of the sport market, the critical nature of market research and market segmentation, developing an understanding of the special nature of the sport product, pricing within sport marketing, the role of promotion in the sport market, and the theory of “place” in sport. Students will be responsible for designing, implementing and evaluating a sport marketing research plan.
Alfred State College, 10 Upper College Drive, Alfred, NY 14802 | 1-800-4-ALFRED (425-3733)
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