MKTG - Marketing

Student will survey field of advertising. The purpose and theory of advertising to its effective use will be discussed. Creative projects will be designed by the student as major forms of media are defined and discussed.

Examination of the principles and methods of salesmanship, or relationship selling, with respect to the salesman, the company, customers, and products. Emphasis is placed on the selling process: prospecting, approach, handling objections, and closing the sale. Practice in giving actual sales presentations, retail and industrial, is required of all students.

An introductory course to the field of marketing with particular attention given to the marketing functions and institutions as they pertain to the product, price, place and promotion aspects of bringing goods and services to the consumer.

The course will examine the uses and power of the Internet, Web pages, and e-commerce and how to apply these concepts to daily business. Integration of marketing and Web design techniques will be utilized in the creation of effective Web pages.

A student may contract for one to four credit hours of independent study through an arrangement with an instructor who agrees to direct such a study. The student will submit a plan acceptable to the instructor and to the department chair. The instructor and student will confer regularly regarding the progress of the study.

Strategic Marketing provides students with an overview of the marketing discipline and a framework that presents marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the entity's unique ability to develop and deliver goods and services of meaningful customer value. Students participate in classroom presentations, discussions, team problem solving, and in-depth analysis of a series of real-life marketing situations with a diverse range of entities and industries. The course explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy, in order to maximize the value delivered to customers. A Strategic Marketing Plan will be required.